By Kees de Jong Principal Consultant : AdTech / Media / Retail Media / Talent Retail Media: In-Housing, Outsourcing, and the Tech Stack puzzle. The retail media world is booming, and retailers are sitting on a data goldmine! But how do you make the most of it? Two big questions keep popping up: Should you build your retail media operations in-house or outsource? And should you buy your tech or build it yourself? If you're …
June 7, 2024 by Kees de Jong Principal Consultant : AdTech / Media / Retail Media / Talent Introduction: As retailers and brands increasingly look to monetize their wealth of transactional and behavioural data, retail media presents an attractive yet complex opportunity. However, venturing into this domain is not without its challenges. With my experience consulting on retail media I've observed firsthand the pitfalls of underestimation and the rewards of strategic excellence. Understanding the Terrain: …
March 14 , 2025 by Kees de Jong Principal Consultant : AdTech / Media / Retail Media / Talent Why Retailers Should Consider Specialist Consultants Over Traditional Management Consultancy Firms for Retail Media Retail media is one of the most significant new revenue opportunities for retailers, yet many find themselves at a crossroads when deciding how to develop a robust strategy. Common wisdom suggests bringing in a large, traditional management consultancy firm because of their …
Podcasts
“SHORT – Navigating Retail Media Success” – Uncommon Media
“Decoding Retail Media_ In-House, Outsourcing, and Tech” – Uncommon Media
“Navigating Retail Media_ Strategy and Expertise” – Uncommon Media
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